Monday, May 4, 2009

Celebrity endorsement

I have to say I am extremely impressed with these dark glasses. I would never have believed that something so simple could be so effective. I have been wearing them ever since my book Recollections of a Racketeer was published and made me a famous author. Despite the fact that I have now appeared in public on a regular basis and mingled with ordinary people quite openly, I have not been recognized once – even though I have been interviewed on the Maurice Boland radio show. Amazing!

I am debating whether to ask my agent to contact Ray Ban or Armani or some other celebrity designer-sunglass-designer to see about signing an endorsement contract. I could speak very persuasively about my experiences. As my wife pointed out; I have been a celebrity for nearly two weeks now and not been recognized, not once. She also points out that despite my two weeks of stardom I still have not got a single endorsement deal – even for dog-food. I bet J.D. Salinger didn’t have to wait this long.

On the other hand, once the public learns that I am out there, moving freely among them, protected only by my sunglasses – I could lose all my privacy. They will be hauling me off to exclusive clubs and VIP Lounges, filling me with champagne and tempting me with their spagetti straps. My writing will suffer - I cannot risk the carefree public life - I need my solitude.

Another problem is the effect it might have on my Supreme Court nomination. I seem to remember Justice Antonin Scalia doing an endorsement for Viagra and of course Clarence Thomas famously endorsed Coca Cola but those are both very American and family-friendly brands. Sun glasses on the other hand are rather European and possibly too sophisticated for the Court – though they would complement those dark robes very nicely.

Not an easy decision. Needs some serious thought. Time for the cooking sherry.

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